By Hollie Toft
In the digital era, sales and marketing teams are always looking for innovative and cost-effective methods to help engage with prospective customers. One increasingly popular way in which this has been achieved is by using e-detailing, which is an incredibly powerful tool for showcasing products and services.
In this blog, we will explore the many features and benefits of e-detailing and explain why these are such an important tool in sales and marketing.
Table of Contents
…but before we dive in, here’s a brief explanation as to what e-detailing is.
What Is E-Detailing?
Bespoke e-detailing is the creation of digital sales content that incorporates a variety of digital features such as enhanced navigation, eye-catching animations, embedded media and interactive forms to enrich the user experience. These features can help transform traditional printed sales documents into an engaging experience that will draw your reader in and hold their attention for longer.
Below, we have listed some of the greatest features and benefits of e-details…
Bespoke E-Detailing Features
Integrated Buttons
A distinctive feature of e-detailing is the ability to integrate interactive buttons. These buttons assist users in navigating the content and accessing additional embedded features within the document. This not only adds an interactive element to your files but also enhances user engagement effectively.
Animations & Transitions
Another feature is the integration of animation, which can enhance text, images and transitions between pages in a document. One key benefit of this feature is that it helps create eye-catching content, directing users’ attention to specific areas of the document. For example, a sales brochure might use animation to highlight a particular call-to-action on the page, such as “Buy Now” or “Contact Us.”
Embedded Media
E-detailing enables users to access high-quality audio and visual content directly within the document. Adding multimedia elements can enhance the explanation of the subject matter while also creating an engaging and memorable experience for the user. For instance, you might include a video demonstration in a sales brochure that offers additional information on how to assemble or use a product.
Hyperlinks
Another feature is the inclusion of internal and external hyperlinks. Internal hyperlinks help users navigate your e-details more effectively by directing them to relevant pages within your content. Meanwhile, external hyperlinks can guide users to valuable online resources outside of your site.
Interactive Forms
E-details not only display content but also provide a way to collect additional information from readers. By incorporating checkboxes and text fields, authors can gather important information from users, such as contact details and feedback. Moreover, e-details can seamlessly integrate with CRM systems and other business software, enabling easy management and extraction of the collected data.
Benefits of Bespoke E-Detailing
Enhanced User Experience
In our view, the greatest advantage of e-detailing is the ability to deliver a richer user experience, extending beyond mere reading. By incorporating various interactive features, e-details can significantly enhance the overall experience, resulting in engaging and visually appealing documents. These memorable interactions can inspire, inform, and educate readers about a brand’s values, all while helping to convert them into customers.
Data Capture for Customer Understanding
Another key feature of e-details is their ability to enhance understanding of which content resonates with customers. For instance, during an e-detail presentation, analytical information can be gathered that highlights the most effective areas of interest for potential customers. By measuring engagement levels within an e-detail, marketers can develop more effective sales documents for future clients.
Additionally, integrating e-details with your CRM system enables sales representatives to access and update contact information as well as other relevant sales data. By having all relevant information in one place, sales representatives can work more efficiently and make informed decisions that support their sales efforts.
Accessibility
E-details are highly accessible to most users. Nowadays, it’s reasonable to assume that people have access to a laptop, desktop, smartphone, or tablet. This makes e-details easy to distribute through online downloads and emails while ensuring seamless compatibility across multiple platforms.
Cost-Effective
Unlike traditionally printed sales materials, e-detailing, though requiring an initial development cost, are easer to distribute, eliminate printing expenses, and help reduce your carbon footprint.
Easier Content Updates
Since e-details are digital, they can be effortlessly updated with the latest sales data, statistics, and product information to strengthen your sales pitch. Additionally, they can be revised remotely, making them especially convenient for professionals on the go.
Summary
As you can see, there are many different features, applications and benefits to implementing e-detailing into your sales and marketing strategy. They can be an incredibly effective sales tool that every organisation can benefit from.
Here at Eon Visual Media, we are incredibly passionate about creating visually stunning and engaging e-detail documents which can help your business stand out from the competition. If you’d like to find out more about how we can help your business, please contact us here, or alternatively drop us an email at hello@eonsite.eondimeserver.co.uk!
